A Swiss Tag Heuer Link watch is a timepiece coveted by many. Simple and stylish and known for its precision..

The company had its roots in Switzerland when a watchmaker called Edouard Heuer set up his watch making shop in the village of St Imier in 1860. His passion was design and precision and it wasn't long before his techniques were granted patents. The company was innovative and was the first watchmaker to achieve 1/100th of a second timing accuracy. Closely associated with sport and sport timing the TAG Heuer group is a highly desirable brand.

One of its most enduringly popular ranges is the Link range. It was originally released as a Sport Elegance watch in the late eighties. This was rebranded as Link and re-released on the late nineties. This desire for innovation and progress saw the link range updated in 2007 to reflect current trends.

The bracelet band has is designed to have no visible connectors or pins. And standard issue is the double safety clasp. Steel shows no wear and tear, scratches or marks. Faces are constructed from highly resistant sapphire crystal most of the range is water resistant to 200m.

Some of the latest releases include new Electro-Magnetic technology and a move away from traditional form of three dials on the face. To produce the accuracy the brand is famous for take 230 parts and 5 tiny motors.

Tag Heuer have always had strong advertising campaign and since the 1970s celebrity endorsement of TAG Heuer Link watches has been the norm. Today Tiger Woods and Uma Thurman are just two who front up for Tag Heuer to promote the Link brand.

With a range extending to over 60 men's and women watches there is something for everyone's tastes.

For more information on Tag Heuer Link watches and the specific model like Tag Heuer men's link watches please visit the eternitytime.com.